Testimonials establish you as an expert; they say you deliver what you promised and that you get great results. And if someone is on the fence as to whether or not to hire you or purchase your product, testimonials can actually close the sale. Yet, most companies don’t have a
Cincinnati is home to a great many things—the Reds, Bengals, P&G, Kroger, Greater’s Ice Cream, Skyline Chili, Montgomery Inn BBQ, among other famous artists, athletes, innovators, a President, and long list of “firsts.” It is no wonder why we call Cincinnati home to our video production company. Black Tent Productions
Online video is simply the single most effective medium to connect with and engage a large target audience. It allows for a consistent delivery of a company's message and promotes a personal interaction between a company and its customers and prospects. We have an entire portfolio full of online video
The trend of watching online videos, both advertisements and content videos, has been steadily growing. In November of 2012 comScore reported that there were 182 million unique Internet users and nearly 40 billion videos watched. Forty billion videos—that is over 5 times the estimated population of the world! It is clear that video is
A glowing endorsement from a happy customer is one of the most powerful marketing tools available—especially when captured in video format!
Word-of-mouth has always been a powerful factor regarding your company or product’s reputation. Consumers are accustomed to and numb to the “one-way language” of marketing puffery – instantly skeptical when a company only touts its own benefits and greatness. This is where customer testimonials shine, and video customer testimonials shine even brighter. Capturing
If you are working with Black Tent Productions on a video project, or plan to in the near future, one of the first things you can expect to see from our creative team is a storyboard. Not familiar with a storyboard? Legend has it the storyboarding process that we know
Many of the great lessons we remember are not those that are taught in lecture, but rather those that are expressed through story. People have a tendency to connect with stories on a deeper level; they are relatable and are more personal than a series of facts; stories elicit an