Use video to engage your audience!
The power of video is to bring humans back to the web. If you think about it, it’s really a great thing to be able to associate people with your brand and deliver a consistent message to everyone that watches a video on your website. Think about how you can wow your audience in Louisville and around the world to the feelings associated with your brand, company, products, or services. Black Tent is a Louisville video production company specializing in developing engaging video content for commercial and corporate purposes.
You must have goals for your videos.
Every Louisville video production that we begin contains a clear and measurable objective. Before we start shooting, we make sure we all align on the purpose for the video. This help us to craft the story you want to tell. A few popular video marketing goals include increasing the time spent on pages, decreasing calls to customer service, and increasing conversion.
Videos increase conversion.
Because of the personal connection it creates, video is a great tool for increasing conversion. Not only does that human or emotional appeal help build trust, videos also help give your potential customers a good understanding of your product, your store, or you. With increased trust and understanding comes increased conversion. It’s great to use an emotional appeal to increase conversion.
Create something of value.
It’s one thing to create content, but to create content that is engaging and hyper-targeted for your audience adds another dimension. The more valuable and useful your videos are to your audience, the more watched and shared they will be. Before we begin a louisville video production, we take time to really think about your audience. Who are they? What makes them tick? What questions can you answer or problems you can solve? If you’ve done customer surveys, we like to check those for inspiration.
Viral isn’t always better.
If your only goal is to get something viral, you’re not doing it right. You may think that you want everyone on the Internet to see your video, but as mentioned above, the most successful videos are very hyper-targeted and pertain to a specific audience. Shoot for quality over quantity. Try creating some more niche content and interjecting fun into it to get the best results from your audience.
Make the first 2% count.
Today, decision makers decide in the first 2% of a video whether they want to keep watching or bounce. That means you have to hook them in a matter of seconds. To keep them, we make sure we’ve expressed what they’ll be seeing in the remainder of the video so they can decide whether they are interested in the content. And don’t worry if some people do leave in the first 2%. This is a way you can see what the real engagement from your target audience is.
People know a hard sell–and it doesn’t feel good.
Today’s consumer knows when they’re being marketed to, and they don’t like it. When you’re planning video marketing, make sure you aren’t pitching a hard sell. If it’s too in-your-face, you can come across as desperate for a sale. Instead, we prefer to create content that is authentic and true to your audience. If we’ve done our homework, the video will make your potential customers feel like you “get” them.
Video is a long term commitment.
Use metrics like social sharing, conversion, and views to see what works for you. Dig into your video platforms analytics to determine exactly which parts of your video are working. See what doesn’t work and adjust accordingly.
Black Tent is an award-winning television commercial and corporate video production company based in Louisville, KY, offering creative development, video production, photography, and post-production services worldwide. Our clients include global brands, fortune 500 companies, agencies, small businesses, nonprofits, authors, education, government, marketing firms, and more. Learn more here, or call us at (502) 276-8821.
What tips would you give to help create successful video marketing campaigns? Let us know in the comments!