Monthly Archives: December 2012

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Planning for Great Corporate Event Photography

December 27th, 2012|

You’ve spent all year planning this one event and now that it is over, what do you have to show for it, besides a few extra wrinkles? Hopefully you budgeted for a professional event photographer to be onsite so you’re left with a host of beautiful images that capture the

Product Photography: You Never get a Second Chance to Make a First Impression

December 22nd, 2012|

One of the very first things that a potential buyer will notice about your business is your product images. Before people read little more than a headline, they are scanning your images, looking to see if you have what they like. If a prospect is scanning a catalog, brochure, or

Use Video and Social Media to Boost Your Event Marketing Efforts

December 19th, 2012|

Whether you are organizing an event/conference, or are exhibiting at a trade show, the marketing goal is the same: drive attendance and engagement. What better way is there to connect with potential attendees than through video? Especially when it's delivered via email, the web, or social media using video. The

Product videos can increase visibility and sales

December 18th, 2012|

Product videos can not only bring your product to life in a prospect’s eyes, they can also help increase how many eyes will see your product! Studies show that consumers are more than twice as likely to purchase a product that has a video than one that only has a

Black Tent is an Award-winning Cincinnati Video Production Company

December 18th, 2012|

It’s all about your story. Black Tent Productions creates affordable HD corporate videos for the web, mobile, and television. And because each client we work with in the Cincinnati area is unique and every message is different, we develop customized creative solutions. We first understand the challenge, then create the

Sound Design: The Power of Music, Voice, and Sound

December 12th, 2012|

Sound design is a broad term that has various definitions for different parts of the industry. For advertising and most AV production, it typically means the all-encompassing task of managing anything audible to the ear. Tasks can be as minute as ensuring that the volume of a voice over is

Use Video to Boost Email Marketing Metrics!

December 4th, 2012|

You’ve done all of the hard work of enticing people to opt-in to your email newsletter, creating a substantial database of current customers and prospective clients. Your subject lines are creative and eye-catching, and your emails go out at the ideal times of day and week to achieve optimal open-rates.

Your Online Video Has Now Been Crowned “Viral”!

December 4th, 2012|

The video above is not only a good viral video; it's also a fun example of the obsession that many people have with "Viral Video Production". Viral videos have crept their way into our life and will go down in the pop cultural history books. “Gone Viral” has become it’s

Corporate Video Production Drives Business

December 3rd, 2012|

Long gone are the days where online videos are just for watching Fluffy or the box-loving cat, Mugumogu's antics. While "catvertising” was an ingenious idea and there never could be too many cute and ridiculous animal videos, we should also recognize that web videos are used for far greater purposes