Every marketer knows the importance of a compelling brand story, but, it can be a bit tricky when it comes to B2B. Some marketers have been led to believe that their products or services aren’t considered flashy enough to generate especially entertaining videos, but this is a huge misconception. With a bit of creativity, B2B products and services can be marketed in an engaging way.
That said, diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional production can make a big impact. Many marketers are overcoming the hurdles as they discover that video can do more than build buzz and gain YouTube followers. That’s because for today’s B2B marketers, video has become a must-have demand generation tool.
In fact, according to the results of a recent survey, if you’re not using video, you may be missing out on a valuable way to get more leads. In an annual B2B Demand Generation Benchmark report, 200 B2B marketing professionals were surveyed in order to understand which channels, offers, content types, and technologies are driving results for their demand generation programs. Here’s what they found out about video marketing.
In the survey, respondents were asked to rank the demand- and lead-generation effectiveness of various types of content, offers and calls-to-action (CTAs). Video is being used by a whopping 92% of B2B marketers for demand generation programs. That’s above surveys (88%), white papers (88%), and case studies (87%).
Videos That Drive Leads
As we all know, videos have been growing in popularity online, to put it mildly. In fact, when asked to evaluate content types, marketers most commonly cited B2B videos as generating a “very high” quantity of leads (23%). Videos are apparently more than just indirect interest generators (and entertainers). They’re actually responsible for directly producing leads and driving conversions. Clearly, B2B marketers seeking a competitive advantage would do well to consistently use video content to attract new visitors and turn them into leads.
Corporate Video Production
From concept and shooting, through editing and post production, we deliver award-winning, broadcast quality television commercial content. In today’s competitive market, you want to ensure every dollar you spend delivers maximum results. Cincinnati Video Production, Louisville Video Production, Indianapolis Video Production, Lexington Video Production, Dayton Video Production.