As a lawyer trying to attract more business to your firm, you may be constantly tapping into the marketing resources you have on your team and/or what you can find on the Internet. The question at the root of your marketing dilemma is, how do you reach out to prospects and establish a foundation of trust with them before you’ve even spoken to them? The answer is video.

Before you whip our your iPhone to record an introduction of your firm, consider the benefits a professional video production company brings to the table. For lawyers and firms, one of the biggest benefits that video has to offer is allowing your viewers to connect with you and your firm’s culture before you bring them in the front door. Video is one of the best ways to establish that initial foundation of trust with your audience. Research shows that our brains are hardwired to recognize faces and use them as a source of information and believability (Forbes and Susan Weinschenk). A strong video production team will make sure you’re comfortable in front of the camera, making certain that the final product feels natural and strong. A good video will go a long way to humanize you/your firm before they know anything else about you.

Once your video is created, marketing the video is crucial to see the ROI. Your consumers are out there; you just need to get the video in their hands—which, with the soaring trends in Smartphone and tablet sales, online video now reaches more than 85% of the US Internet audience (Comscore). The fact of the matter is, due to the digital explosion, including reliance on social media communities, consumers are further into their decision making process by the time a face-to-face meeting happens, as compared to 10-15 years ago. Get your video out there because you cannot afford to miss these opportunities to reach your consumers.

YouTube and Google work hand-in-hand. Not only is YouTube the second largest search engine behind Google, websites with videos are more likely to rank higher in Google than websites without video. Not to mention, the more views your video accumulates, the better it ranks. Utilize your website and social media platforms to help ensure the biggest ROI.

There is a lot to consider, not only in planning and shooting a video, but also in the marketing of it. While a professional video production team will help you cover all the bases and deliver a final product you can be proud to market, you won’t necessarily have to pay top dollar. Contrary to popular belief, video is very achievable today on most budgets. (I have yet to come across a dollar menu at video production firm. Proceed with caution if you find one!) Check out our video blog on establishing a video budget. Don’t be afraid to have honest discussions about your budget and expectations, it will help everyone in the end.

Are you looking for a video production company  in Cincinnati, Louisville, Lexington, Dayton, or Indianapolis area to help you with your television commercial or video marketing efforts? To learn more about our video production services click here. To speak with someone about your project, or to request pricing, please click here.