Motion graphics can be used for logo presentations, TV commercials, explainer videos, promotional videos and even film title sequence to capture the attention of your audience with visually engaging graphics that transforms over time with smooth transitions.

If you’re looking for a persuasive and realistic marketing video to showcase or promote your project, product or service, one of the best ways to add polish and flares to your video is motion graphics. By combining both visual and auditory stimuli, motion graphics can cater to multiple learning styles and evoke stronger emotions.

Motion graphics are storytelling with non-figurative based visuals, usually combined with music and video. Motion graphics can be accomplished through the incorporation of a variety of elements. The terms ‘motion graphics’ and ‘animation’ are not the same. Digital animation encompasses a wide area and motion graphics can be considered as a specific type of digital animation used to animate simple statics.

Motion graphics are different from the traditional 2D and 3D animations. 2D and 3D animations can be used within motion graphics, but they can’t be termed as motion graphics themselves although the use of graphic design principles can blur the lines between traditional animations and motion graphics. Significant use of typography or animation of forms that would not be considered strictly narrative in nature would most like fall under the category of motion graphics.

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