We all like it when someone pays us a compliment, especially in person. And for a business, a positive testimonial is pure gold.
Candid testimonials and referrals are the most effective kind of advertising. And when captured in video format… they are also the most impactful. In fact, short videos, of actual customers, offer powerfully simple and highly relevant content that not only adds to your credibility, but also enhances the conversion rate for new prospects.
In addition, when customers tell their story their way, so many new, subtle and intriguing details come out. Each customer has a new perspective and a unique experience with your business. Testimonial videos provide fresh, honest, and real marketing content.
And when existing customer testimonials align with the exact needs of prospects, you have a powerful connection! The kind of one-to-one connection that builds credibility and brings high value prospects into the sales pipeline.
Now, imagine the kinds of stories your best customers could be sharing on your website, blog, YouTube Channel or Facebook fan page. Click here to learn more about our Testimonial and Case Study video packages.