Project Description

A television commercial production that is targeted at people who are afraid of going to the dentist. People with dental phobia often put off routine care for years or even decades, leading to discolored or damaged teeth. This leads to insecurities and they may smile less and feel uncomfortable being photographed with family and friends.

We put together a concept that connected with the audience and communicated the benefits that our client offered to patients. We wanted to let the audience know that they shouldn’t let fear keep them from having a healthy, beautiful smile! This spot is intended to increase awareness and let people know that if the thought of sitting in a dental chair made them anxious and afraid, they are not alone. Thousands of people put off seeing the dentist every year and risk the health of their smile because of fear. Our client is able to help people overcome their fear, so they can “smile” and “get back in the picture”.

Black Tent is an award-winning television commercial and corporate video production company, offering creative development, video production, photography, and post-production services to clients in Cincinnati, Dayton, Louisville, Lexington, and Indianapolis. Our clients include global brands, fortune 500 companies, agencies, small businesses, nonprofits, authors, education, government, marketing firms, and more. We have local market experts available to help with Cincinnati Video Production, Dayton Video Production, Lexington Video Production, Louisville Video Production, and Indianapolis Video Production; however, we also work with clients nationwide. To learn more about our video production services click here. To speak with someone about your project, or to schedule a capabilities presentation, please click here.