In today’s hyper-competitive environment, messages need to be clear and concise, yet filled with detailed information that describes your product or service and separates you from competitors. You also want to deliver your core value proposition, highlight your strengths, mention your history, and showcase any and all credentials you may have earned.
Online Marketing with Video
In other words, you need to say a lot, and in a short amount of time. If a picture is worth a thousand words, video is worth approximately 1.8 million words per minute (Forrester Research)! And yet, who would read 1.8 million words, which would take up approximately 3,600 pages on your website?
Research from comScore has shown that 64% of consumers are more likely to buy a product after watching a video about it. Visitors who view videos will stay on the site an average of two minutes longer than those that don’t feature videos. Also, Google, Yahoo, and most other major search engines will give priority listing to websites that host video content. Placing “tags” in the video will also increase it’s searchability.
And while Youtube and Vimeo are filled with non-commercial videos, companies are creating Youtube channels and treating them as their second or third website (Facebook/Twitter included). If a company can set itself apart as a “thought leader” through the use of compelling videos; or ease a prospect’s mind by offering product testimonial or instructional “walk-thru” videos that will detail the first stages of ownership, strong connections can be built early.
Do you need help creating a video for your website, YouTube, Vimeo, or social media channels? To learn more about our video production services click here. To speak with someone about your project, or to request pricing, please click here.