Just wrapped up a great shoot today for one of the world’s largest retailers! These ads feature testimonials from real moms who appreciate everyday low prices!
Why use testimonials in your television commercial?
Word of mouth is still the most effective forms of television advertising. This is because people are more likely to rely on the opinions of their peers. Video production companies and advertising agencies use this concept in the form of the “Testimonial advertisement” In all likelihood, anyone who watches television has noticed that ads for law firms, retail locations, restaurants, vocational schools, and consumer products are rampant with testimonials from actual users. It’s always best to have real customers explain to the audience the value of a product and/or service. By using “testimonials”, the message in the ad is much more credible because the audience is hearing from peers whose opinions they can trust!
Are you looking for a Cincinnati video production company to help you with your testimonial television commercial? To learn more about our advertising production services click here. To speak with someone about your project, or to request pricing, please click here.