It’s much easier to remember a story than a list of capabilities, features, and benefits. Stories pull us in and create long-lasting impressions. And best of all... they drive sales. There's a misconception in marketing — especially B2B marketing — that stories are fluffy, non-essential, and not real marketing. But
According to internal data released within a CareerBuilder article, “job postings with video icons are viewed 12% more than postings without video. On average, CareerBuilder customers receive a 34% greater application rate when they add video to their job postings.” Recruiting videos can be exciting and compelling, if done right.
It is important to work with a Cincinnati video production company that not only understands video, but that also understands marketing, design, and PR. Remember… the concept of web video is relatively new. The ability to create television commercials or a few corporate videos doesn't qualify a video production company
Part Three: Hire a Video Production Company that is Invested in your Agency and your Client Relationships
Not only should your video production company be able to work from a creative brief, but they should also be able to bring the latest video technologies to the table. You want a partner who is professional and one who can become an extension of your team. If necessary your partner should
As a lawyer trying to attract more business to your firm, you may be constantly tapping into the marketing resources you have on your team and/or what you can find on the Internet. The question at the root of your marketing dilemma is, how do you reach out to prospects
Video has always been one of the most engaging mediums for marketing and advertising purposes; however, until recently… there were only a limited number of places to distribute video content. All of that has now changed. Much like the early days of the digital revolution, this is an excited time