video marketing

Home/Tag:video marketing

Why Corporate Brand Videos Are So Powerful

September 27th, 2018|

It’s much easier to remember a story than a list of capabilities, features, and benefits.  Stories pull us in and create long-lasting impressions. And best of all... they drive sales. There's a misconception in marketing — especially B2B marketing — that stories are fluffy, non-essential, and not real marketing. But

Employment Branding: Recruiting Videos and Culture Videos

August 1st, 2014|

According to internal data released within a CareerBuilder article, “job postings with video icons are viewed 12% more than postings without video. On average, CareerBuilder customers receive a 34% greater application rate when they add video to their job postings.” Recruiting videos can be exciting and compelling, if done right.

Part One: Find a Partner that Speaks your Language

May 10th, 2013|

It is important to work with a Cincinnati video production company that not only understands video, but that also understands marketing, design, and PR. Remember… the concept of web video is relatively new. The ability to create television commercials or a few corporate videos doesn't qualify a video production company

Part Three: Hire a Video Production Company that is Invested in your Agency and your Client Relationships

May 9th, 2013|

Not only should your video production company be able to work from a creative brief, but they should also be able to bring the latest video technologies to the table. You want a partner who is professional and one who can become an extension of your team. If necessary  your partner should

Three Tips to Maximize your Video Marketing Budget

April 29th, 2013|

It’s clear that video, especially online video, has moved in to the mainstream. In fact, according to a recent survey by the Web Video Marketing Council… 81% of marketing executives intend to use some form of video in their marketing programs this year. This is an exciting time for the

Law Firm Television Commercial Production and the Importance of Video Marketing

April 29th, 2013|

As a lawyer trying to attract more business to your firm, you may be constantly tapping into the marketing resources you have on your team and/or what you can find on the Internet. The question at the root of your marketing dilemma is, how do you reach out to prospects

Video Blog: The Value of Online Video

April 6th, 2013|

Video has always been one of the most engaging mediums for marketing and advertising purposes; however, until recently… there were only a limited number of places to distribute video content. All of that has now changed.  Much like the early days of the digital revolution, this is an excited time