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The Importance of Video Analytics

June 13th, 2013|

By now everyone has likely heard of Big Data. Data is everywhere and is rich with information to help take the guessing game out of marketing. Data helps you target ads, tells you how your website is doing, and can even give you some important stats about your marketing tactics, including video. Consider this one example by Wistia. They were very proud of a new testimonial video on their site, but what they didn’t realize was that audience engagement was pretty low, especially per their average. And, because of how they constructed the content in the video, 40% of their viewers had already dropped off even before the testimonial mentioned the company name. Not ideal for a testimonial video.

Staffing your projects with a professional video production crew!

February 6th, 2013|

The video production crew is the team that makes your video come to life but the roles of a crew can vary and can cause confusion. Depending on the complexity, quality level and scope of your production, your crew needs are sure to vary. In order to help you plan

Video Production Companies in Cincinnati Provide Meaningful Website and Lead Generation Content

January 15th, 2013|

Online video is simply the single most effective medium  to connect with and engage a large target audience. It allows for a consistent delivery of a company's message and promotes a personal interaction between a company and its customers and prospects. We have an entire portfolio full of online video

The Power of the Video Press Release

January 12th, 2013|

The trend of watching online videos, both advertisements and content videos, has been steadily growing. In November of 2012 comScore reported that there were 182 million unique Internet users and nearly 40 billion videos watched. Forty billion videos—that is over 5 times the estimated population of the world! It is clear that video is

When it Comes to Your Online Video Marketing, Never Underestimate the Value of a Good Story

January 2nd, 2013|

Many of the great lessons we remember are not those that are taught in lecture, but rather those that are expressed through story. People have a tendency to connect with stories on a deeper level; they are relatable and are more personal than a series of facts; stories elicit an

Sound Design: The Power of Music, Voice, and Sound

December 12th, 2012|

Sound design is a broad term that has various definitions for different parts of the industry. For advertising and most AV production, it typically means the all-encompassing task of managing anything audible to the ear. Tasks can be as minute as ensuring that the volume of a voice over is

Use Video to Boost Email Marketing Metrics!

December 4th, 2012|

You’ve done all of the hard work of enticing people to opt-in to your email newsletter, creating a substantial database of current customers and prospective clients. Your subject lines are creative and eye-catching, and your emails go out at the ideal times of day and week to achieve optimal open-rates.

Your Online Video Has Now Been Crowned “Viral”!

December 4th, 2012|

The video above is not only a good viral video; it's also a fun example of the obsession that many people have with "Viral Video Production". Viral videos have crept their way into our life and will go down in the pop cultural history books. “Gone Viral” has become it’s