By now everyone has likely heard of Big Data. Data is everywhere and is rich with information to help take the guessing game out of marketing. Data helps you target ads, tells you how your website is doing, and can even give you some important stats about your marketing tactics, including video. Consider this one example by Wistia. They were very proud of a new testimonial video on their site, but what they didn’t realize was that audience engagement was pretty low, especially per their average. And, because of how they constructed the content in the video, 40% of their viewers had already dropped off even before the testimonial mentioned the company name. Not ideal for a testimonial video.
The video production crew is the team that makes your video come to life but the roles of a crew can vary and can cause confusion. Depending on the complexity, quality level and scope of your production, your crew needs are sure to vary. In order to help you plan
Online video is simply the single most effective medium to connect with and engage a large target audience. It allows for a consistent delivery of a company's message and promotes a personal interaction between a company and its customers and prospects. We have an entire portfolio full of online video
The trend of watching online videos, both advertisements and content videos, has been steadily growing. In November of 2012 comScore reported that there were 182 million unique Internet users and nearly 40 billion videos watched. Forty billion videos—that is over 5 times the estimated population of the world! It is clear that video is
Many of the great lessons we remember are not those that are taught in lecture, but rather those that are expressed through story. People have a tendency to connect with stories on a deeper level; they are relatable and are more personal than a series of facts; stories elicit an
Sound design is a broad term that has various definitions for different parts of the industry. For advertising and most AV production, it typically means the all-encompassing task of managing anything audible to the ear. Tasks can be as minute as ensuring that the volume of a voice over is