The trend of watching online videos, both advertisements and content videos, has been steadily growing. In November of 2012 comScore reported that there were 182 million unique Internet users and nearly 40 billion videos watched. Forty billion videos—that is over 5 times the estimated population of the world! It is clear that video is
A glowing endorsement from a happy customer is one of the most powerful marketing tools available—especially when captured in video format!
Word-of-mouth has always been a powerful factor regarding your company or product’s reputation. Consumers are accustomed to and numb to the “one-way language” of marketing puffery – instantly skeptical when a company only touts its own benefits and greatness. This is where customer testimonials shine, and video customer testimonials shine even brighter. Capturing
If you are working with Black Tent Productions on a video project, or plan to in the near future, one of the first things you can expect to see from our creative team is a storyboard. Not familiar with a storyboard? Legend has it the storyboarding process that we know
Many of the great lessons we remember are not those that are taught in lecture, but rather those that are expressed through story. People have a tendency to connect with stories on a deeper level; they are relatable and are more personal than a series of facts; stories elicit an
Product videos can not only bring your product to life in a prospect’s eyes, they can also help increase how many eyes will see your product! Studies show that consumers are more than twice as likely to purchase a product that has a video than one that only has a
Long gone are the days where online videos are just for watching Fluffy or the box-loving cat, Mugumogu's antics. While "catvertising” was an ingenious idea and there never could be too many cute and ridiculous animal videos, we should also recognize that web videos are used for far greater purposes