It’s much easier to remember a story than a list of capabilities, features, and benefits. Stories pull us in and create long-lasting impressions. And best of all... they drive sales. There's a misconception in marketing — especially B2B marketing — that stories are fluffy, non-essential, and not real marketing. But
Black Tent is an award-winning video production company based in Cincinnati, Ohio, offering creative development, video production, photography, and post-production services worldwide. Our clients include global brands, fortune 500 companies, agencies, small businesses, nonprofits, authors, education, government, marketing firms, and more.We specialize in high quality, effective, affordable video production and
A corporate brand video gives your potential and current customers a visual representation of your brand. By creating a well-produced video, your brand’s target audience has the opportunity to engage more deeply. In the digital age, companies need video content to be an experiential expression of their brands. Black Tent
As a Cincinnati Video Production company, we tell our clients that video isn’t just a nice-to-have at all stages of the buying journey, it’s a must. Why you ask? Because up to 90% of a customer’s decision to purchase is made before they come into contact with your sales team.
We create brand narrative videos that help the audience connect with your organization, products, and services. The About Us page is one of the most visited pages of your website. But what happens after visitors land on it–do they stay on your site, look at your offerings, contact you for
By now everyone has likely heard of Big Data. Data is everywhere and is rich with information to help take the guessing game out of marketing. Data helps you target ads, tells you how your website is doing, and can even give you some important stats about your marketing tactics, including video. Consider this one example by Wistia. They were very proud of a new testimonial video on their site, but what they didn’t realize was that audience engagement was pretty low, especially per their average. And, because of how they constructed the content in the video, 40% of their viewers had already dropped off even before the testimonial mentioned the company name. Not ideal for a testimonial video.
A professional corporate video is necessary to compete in today’s marketplace. Black Tent Productions is based in Cincinnati, Ohio and specializes in creating compelling videos that communicate corporate messages in a direct and personal way. We are passionate about helping clients leverage and we can help with every aspect of the
By now you’ve sat through at least one sales presentation that uses PowerPoint to continuously hit you over the head with bullet points. Typically your everyday sales presentation is information heavy and does not to engage the audience. Unfortunately, with that approach, you’re missing an opportunity to stand out in
Online video is simply the single most effective medium to connect with and engage a large target audience. It allows for a consistent delivery of a company's message and promotes a personal interaction between a company and its customers and prospects. We have an entire portfolio full of online video