Video marketing is here to stay. The reason that video marketing has become such a hot topic in digital marketing circles lately, is because more and more companies have seen that a solidly-conceived and well-executed video marketing campaign can boost sales and maximize conversions. In fact, video marketing is one of the best ways to increase sales for a product. Below, we’ve listed four battle-tested strategies for companies/brands looking to harness the power of video and boost sales of a particular product:
Product Launch Videos
One of the most critical events in the life of any business is the launch of a new product; you need the new product to catch on and to gain traction among buyers, and you need for that to happen quickly. Video marketing is one of the best tool for this. This is especially true for companies with technical, complex, or unusual products. Simply put, it can be hard to convey what your product is—what makes it unique—in text form. Video adds a lot more dimension to your pitch. A video will allow you to actually show your new product in action, allowing buyers to immediately get a sense of what it is and what benefits it offers. Your video narration can explain the product in more detail. When launching a new product, think seriously about crafting an introductory video, along with press releases, and blog announcements.
Product Demonstration Videos
A great way to increase sales for a product is a product demonstration—and these work for new or old products alike. How-to videos are among the most popular, and they are terrific for improving sales. Show off how well your product works, how easy it is to use, and how many different features and benefits if offers. Allowing potential buyers to see your product in action is a great way to move them from a prospect to a customer.
Q&A and Product Support Videos
You can also use video marketing as a forum for answering questions from your customers and users. Q&A videos are very helpful. For one, they help to inspire trust; they show that you’re open to a dialogue with your customers. And, if you have a product that offers myriad functions, that is complex in its nature, or that represents a serious financial commitment, you can bet that many prospects will have some questions they’d like answered before they buy. Creating a Q&A is a great way to make sure that your customers are consistently given the same instructions (which can free up your internal resources for other more important tasks).
Finally, remember that, even in an increasingly content-driven marketing environment, promotional videos are a great way to drive your audience to purchase. Placing promotional videos on your website, YouTube, Vimeo, or even an industry website is an impactful way of driving new leads into the sales funnel and generating interest in your products and services.
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