Monthly Archives: June 2013

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“Video Content is King” by Black Tent Cincinnati Video Production Company

June 30th, 2013|

According to the Content Marketing Institute’s 2013 report titled Benchmarks, Budgets, and Trends, marketers are focusing on video as a key tool in their content marketing strategy. In addition, the study found that B2B marketers are using video more than any other tactic. Those stats are no surprise to us,

Lexington Corporate Video Production

June 29th, 2013|

You are a Director of Marketing, a Vice-President of Sales, a Creative Director....or even the CEO. You have a product or service that the world needs to hear about. You aren’t just looking for some good creative in your upcoming campaign. You are looking for

Find out How Testimonial and Case Study Videos can Drive Sales

June 29th, 2013|

We all like it when someone pays us a compliment, especially in person. And for a business, a positive testimonial is pure gold. Candid testimonials and referrals are the most effective kind of advertising. And when captured in video format… they are also the most impactful. In fact, short videos,

Cincinnati Video Production by Award Winning Production Company

June 28th, 2013|

Black Tent's Cincinnati video production crew using a crane to capture a scene for a corporate video production, while broadcasting the live footage to iOS devices (for real-time viewing of the shot by the creative team and client). Black Tent is a Cincinnati video production company that specializes in short,

Cincinnati Corporate Video Production

June 25th, 2013|

You are a Director of Marketing, a Vice-President of Sales, a Creative Director....or even the CEO. You have a product or service that the world needs to hear about. You aren’t just looking for some good creative in your upcoming campaign. You are looking for

Black Tent Offers Corporate Video Production, Industrial Video Production, and Training Video Production in Dayton Ohio

June 20th, 2013|

Black Tent, a Dayton Video Production company, has years of experience in producing corporate video production, training video production, and commercial video production in Dayton, OH. Contact us now to learn more, or visit our homepage for samples of our latest work. For years, our team has worked on Dayton video productions that have

Testimonial for Black Tent: A Cincinnati Video Production Company

June 17th, 2013|

http://www.youtube.com/watch?v=uGsVCjQ23Uw Video: A testimonial from a Black Tent customer. This is why we do what we do! We love working with great people and we're humbled by the positive feedback! Founded in 1889, Steinert has long been recognized as the leader in magnetic separation technology. Over the last decade, Steinert

Black Tent takes Top International Creative Award for Video: 2013 Summit Creative Award

June 14th, 2013|

Out of more than 5,000 submissions from 25 countries, Black Tent is named a winner in the  2013 Summit Creative Award® competition for its creative video work with Teradata Corporation (NYSE: TDC), a global leader in analytic data platforms, applications and services. “We are honored to have received this prestigious award for online video,”

The Importance of Video Analytics

June 13th, 2013|

By now everyone has likely heard of Big Data. Data is everywhere and is rich with information to help take the guessing game out of marketing. Data helps you target ads, tells you how your website is doing, and can even give you some important stats about your marketing tactics, including video. Consider this one example by Wistia. They were very proud of a new testimonial video on their site, but what they didn’t realize was that audience engagement was pretty low, especially per their average. And, because of how they constructed the content in the video, 40% of their viewers had already dropped off even before the testimonial mentioned the company name. Not ideal for a testimonial video.